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MUSE7011 Markets, Messages, Money and Museum Management

Joost Schokkenbroek

Semester 1, Thursdays, 10:00-12:50

Quick overview
 

This course will focus on the intertwined connections between museum audiences (Markets), curatorial and educational content (Messages), and financial backing (Money).

Who it's for
 

This course is part of the Museum Management concentration.

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Description

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Museums are complex institutions composed of a broad range of departments operating with their own discrete objectives. Particular emphasis will be given to the robust relationship between departmental activities and responsibilities, the ways in which the various departments communicate horizontally, and their alignment within a museum’s overall management strategy—where vision, mission, and value statements act as guiding principles.

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